The Hotel That Saved a Town

Who ever thought it possible that a hotel could save a town, only has to see the evidence on how the Harbor View Hotel transformed a small town off the coast of Massachusetts from a poverty stricken community to a thriving hospitality community.

Harbor View - A Hotel That Saved A Town

“This book was a dream project for us and there are so many people to thank! This project would not have been possible without our hotel owners who are committed to preserving the history of Harbor View and the island. Thanks to Jan Pogue, Publisher of Vineyard Stories, for steering the ship from concept to completion, to Nis Kildegaard for the in depth research and the way in which he told our story (hard to believe this was his first book!), to Alison Shaw for her stunning imagery and tireless efforts to capture the right shots, to Ben & Lainey Scott of Bluerock Design Co. for the beautiful layout and design that seamlessly integrated our branding. Finally, last but never least, thanks to Bob Carroll, former owner of Harbor View, a treasure trove of island history and at 90 years old amazes us with his sharp memory and wit!”

- Elizabeth Rothwell, Regional Marketing Director of Scout Hotels

The Harbor View the largest hotel in the largest town on Martha’s Vineyard is a vital resource on this Island, seven miles off the coast of Massachusetts. It is a popular resort for summer visitors and a part of the year round Vineyard, sponsoring and hosting dozens of community events.

But in 1891, the year it was built, it was considered so important that its construction was heralded as civic enterprise. It was bankrolled by sixteen Edgartown residents worried their town was deteriorating so badly that one prominent writer had already called it “far advanced in decay.” It was into this hopeless scene that investors collected $5,000 (equivalent today to $128,200) and financed the construction of a hotel they hoped would bring them enough seasonal visitors to help bring Edgartown back to life.

Harbor View Hotel, Edgartown, with Addition, Shute image E56

“The Hotel That Saved A Town has a way of taking the reader back to specific historical events that shaped the Harbor View Hotel. A tumultuous past that evolved into a successful relationship between the current owners and Scout Hotels proves to the fact that indeed the town was saved – but at the same time, the town held up the hotel.”

- Andrew Bartlett, General Manager of Harbor View Hotel

You can purchase copy at our Harbor View Hotel Front Desk, as well as order it online at one of our local bookstores like Bunches of Grapes and Edgartown Books.

Social Shape Up Workshops 2015

Social media is a trend that’s here to stay and in 2015 we’re welcoming it with a set of four unique workshops all about the basics on social media, where you’ll learn how to engage your audience, turn those page views into clients, and in general, have a better sense of what social media actually means and how you should be using it.

Social Media Collage

To achieve just that, we have partnered with Social Media Experts Jason Bridges of SocialBridge and Holly Finigan of the Nantucket blACKbook to bring you the following four Social Shape Up workshops:

Jump Start Your Social Media – Sunday February 8th from 2pm – 3:30pm 

What you’ll learn:

  • build your content strategy for 2015
  • optimize your time spent on the right platforms for you and your brand
  • set realistic “digital” goals 

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Talk Tweet To Me - Sunday February 8th from 4pm – 5:30pm 

What you’ll learn:

  • Organize content with Lists
  • Tweak your strategy with analytics
  • Find the right Twitter Chat and how to connect within it 

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Instagram 303 – February 8th from 7pm – 8:30pm

What you’ll learn:

  • Broaden your reach with hashtags
  • Using direct messaging efficiently
  • Learn about apps that integrate well with Instagram 

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Email Marketing 101 – Monday February 9th from 9am – 10:30am

What you’ll learn:

  • start a new or improve your email marketing campaigns
  • create calls to action that will lead your customers to your brand
  • creatively build your subscriber list

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Take advantage of our hotel packages that include overnight stay as well as participation in these four social media workshops. Read more about this social media + hotel package and book your package online.

Only want to stay for the workshops? Sign up for one or all four by emailing Holly at holly@nantucketblACKbook.com

Brilliant Times in Biplanes

I recently had the chance to see the island from a whole new perspective- from the air!

I woke up bright and early full of excitement and anticipation. I have never been one for heights, and I was honestly a little nervous to go up in a small plane, but I had heard great things and so grit my teeth and said yes!

Carly picked me up outside the Harbor View and we drove down to meet  the cameraman Lucas at the Katama Airpark, just a short drive south of Edgartown. We arrived and pulled up outside Classic Aviators and I met with the team. They were grouped around a beautiful bright red 1941 Waco. I completely forgot my pre-flight jitters when they pushed her out. The morning sun caught the wings of the plane and lit her up brilliantly.

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Waco in Sun

The team including Matt and Brett explained the safety features of the plane and helped us mount the GoPro to the wing of the plane. After a few more instructions I was handed a (super glamorous!!) leather helmet and goggles climbed in!

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Matt started up the engine and we were off! We bumped along over the grass  and as we let the engine warm up, Matt explained told me more about the history of the Katama Air Field, which has been used since 1924.

Finally the engine was all warmed up and with a great whirring of propellers we took off along the airstrip and into the sky!

I was immediately astonished by the view. The island was bathed in bright light from the sunrise and looked pretty dazzling. I watched as cars and houses shrank as we climbed higher. Matt took me over Katama Bay and Chappaquiddick Island, pointing out interesting landmarks and houses along the way. Finally we turned and flew over Edgartown. It was amazing to see the town I am so familiar from above! We dipped and dived over Main Street and made a tight loop over the Harbor View Hotel.

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The whole time I was so captivated by what I was looking at that I completely forgot all about my fear of heights. There was no time to be scared when I had the best view on the island! We kept our eyes peeled for sharks (don’t worry, we didn’t see any!) and Matt pointed out an old shipwreck north of Edgartown dating back to the 1800s.

We did one last lap over Edgartown before zooming back over to the airstrip to land. I found myself wishing we didn’t have to go back, but could stay up in the air for a few more hours. I finally understood what Matt had told me before we took off—that flying can become an addiction!

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The Classic Aviators biplane rides are a must for all ages, and the team is professional and very friendly. Located at the Katama Air Park just a 15-minute drive from the Harbor View, Classic Aviators offer rides to different parts of the island- from Edgartown to Aquinnah and all the beaches and harbors in between. Rides are offered beginning at 9am, and while reservations are not required, calling ahead during high summer season is always a good idea.

For full information go to: http://www.biplanemv.com/index-2.html or call: (508) 627-7677

Cheers!

Gretta x